2009 - A Year in Review from Reactive
Wednesday, December 23, 2009
Well nobody can complain about it being a boring year!
We started the year with the depths of the GFC knocking at our door, and have finished with record sales, amazing new site launches and a near-perfect success rate with new clients. All signs are pointing to a stellar 2010 with some exciting new clients onboard and some great initiatives with our awesome existing ones.
Below are some of the highlights of 2009, combined from our Melbourne, London and Sydney offices;
We kicked off the new year in style, winning the pitch to redesign British Airways’ inflight entertainment system. The design work is now complete, and it looks fantastic. Another good reason to fly BA from 2011 onwards!
In March we launched the new eCommerce site for Jeanswest, a triumph of user-interface design and integration that also continues to sell a lot of jeans!

May saw, amongst others, the launch of Vodafone’s Make the Most of Now site, which went on to critical acclaim, and much social media mischief.

In July we were listed as one of the top 6 interactive agencies in Australia by Forrester Research. The entire list sparked some interesting debate on Mumbrella! The best part of this was being marked top for our strategic vision. And even better, this vision is already coming to fruition with our approach being supported by new client wins such as Tony Bianco (plus some we can’t discuss just yet).
In November we were honored to win the BIMA Award for Best Social Media Application, for General Pants ‘the bubble’. Our London crew picked up the award on behalf of the Sydney team.
We also launched the high profile Government site DonateLife. Is this the best looking Government site in Australia? We think so.

December saw a wealth of new launches, including General Pants and Surf Dive ‘n’ Ski eCommerce. It also saw the addition of two new senior staff, our Strategy Director Stephen Foxworthy and Melbourne General Manager Simon Julian.

So how can we top this in 2010?! We’ve already got some exciting launches planned for January, and some great extensions of work for current clients. Plus, a raft of new amazing clients that have selected Reactive in the past month. We’ll likely be recruiting again early in the New Year, so please get in touch with those CV’s!
Thank you to all our clients, our staff, partners and the wider Reactive family for your support in 2009, and we look forward to an amazing 2010.
Tim O’Neill, Joint MD
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We started the year with the depths of the GFC knocking at our door, and have finished with record sales, amazing new site launches and a near-perfect success rate with new clients. All signs are pointing to a stellar 2010 with some exciting new clients onboard and some great initiatives with our awesome existing ones.
Below are some of the highlights of 2009, combined from our Melbourne, London and Sydney offices;
We kicked off the new year in style, winning the pitch to redesign British Airways’ inflight entertainment system. The design work is now complete, and it looks fantastic. Another good reason to fly BA from 2011 onwards!
In March we launched the new eCommerce site for Jeanswest, a triumph of user-interface design and integration that also continues to sell a lot of jeans!
May saw, amongst others, the launch of Vodafone’s Make the Most of Now site, which went on to critical acclaim, and much social media mischief.
In July we were listed as one of the top 6 interactive agencies in Australia by Forrester Research. The entire list sparked some interesting debate on Mumbrella! The best part of this was being marked top for our strategic vision. And even better, this vision is already coming to fruition with our approach being supported by new client wins such as Tony Bianco (plus some we can’t discuss just yet).
In November we were honored to win the BIMA Award for Best Social Media Application, for General Pants ‘the bubble’. Our London crew picked up the award on behalf of the Sydney team.
We also launched the high profile Government site DonateLife. Is this the best looking Government site in Australia? We think so.
December saw a wealth of new launches, including General Pants and Surf Dive ‘n’ Ski eCommerce. It also saw the addition of two new senior staff, our Strategy Director Stephen Foxworthy and Melbourne General Manager Simon Julian.
So how can we top this in 2010?! We’ve already got some exciting launches planned for January, and some great extensions of work for current clients. Plus, a raft of new amazing clients that have selected Reactive in the past month. We’ll likely be recruiting again early in the New Year, so please get in touch with those CV’s!
Thank you to all our clients, our staff, partners and the wider Reactive family for your support in 2009, and we look forward to an amazing 2010.
Tim O’Neill, Joint MD



