We have just had our article "Using Facebook to "Connect" with your customers online" published on the Digital Ministry Web site.

Follow the link now and have a read, please feel free to comment.

Here is a short extract:

"Facebook has been around for a long while now as a social networking site, but how can companies make it work for them as a tangible marketing tool? Isn't it just the forum for connecting with old and new friends, family and colleagues? Facebook is now really coming into its own. But it's important that you don't just introduce a social media initiative because you think you should have one, you need to make sure it has an objective and is appropriate for your customers."

Tim O'Neill, Joint MD

Labels: Facebook, Social media