Getting fashionable online
Tuesday, August 11, 2009
Successful fashion companies know their target markets, and the clever ones have created websites that reflect the desires and tastes of their customers.
Tim O'Neill, joint managing director and co-founder of Reactive, has published a blog post on iMediaConnections on fashion brands use of digital channels.
To read the full article, please visit the iMediaConnection Web site.
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Tim O'Neill, joint managing director and co-founder of Reactive, has published a blog post on iMediaConnections on fashion brands use of digital channels.
To read the full article, please visit the iMediaConnection Web site.
4 Comments:
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slim r said...
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Tim said...
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David said...
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Leon said...
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Post a CommentI am looking for onlie reputation management tool, any ideas
We generally use a combination of free tools such as Twitter Search, Technorati, Google Blog Search etc.
Monitoring requirements vary by client and industry, but I would be interested to hear if you find a great tool that covers all bases.
Tim
Tim, I agree the free tools are great but they do have significant limitations when you want to really start drilling down and utilising the data for more complex planning and execution scenarios.
Having used various monitoring tools in the UK and USA over the past 5 years, we have played with many and seen the evolution of them. Earlier this year we did an analysis as part of our own internal due diligence on a large number of monitoring/reputation management tools, including such brands as Nielsen, Attentio, Brandwatch, Radian6, FindAgent, SaidWot, Techrigy etc.
In assessing each technology we scored them against a long list of variables but in essence these boiled down to the following;
1. VOLUME DATA MINING: Ability to mine variables from the data (e.g. Overall Commentary Volume / Volume vs. Competitors / Volume vs. Industry/ Volume by Individual Sources / Source Type / Topic Breakout by Positive, Neutral and Negative Volume
2. BESPOKE KPI’s: Ability to benchmark on such KPI’s as Net Promoter Score (or similar metric) in comparison to Competitors and the Industry. The same by Source, topic and segment of score.
3. DATA INTEGRITY: Whether the technology is proprietary or not, the sources of data and what the credibility of that data is (e.g Site Credibility vs Sentiment / Credibility / Reach / Data Quality (%) / Demographics & location)
4. PRESENTATION CAPABILITITES: e.g. reports / dashboard / Excel download / daily Alerts etc
5. PRICE
And the winner was...
Brandwatch (for now!) - A very efficient, user friendly, cost effective brand monitoring tool.
@David
Next time you are doing an evaluation of the social media monitoring/measurement tools out there please do get in touch. We can provide free trials to help people evaluate our system against the others
Thanks
SentimentMetrics.com