So you’ve heard about this new micro-blogging service called Twitter? Or may be you haven’t. Well here’s a brief 101 which might help you understand how you can leverage the power of Twitter for your business.

Professionally
Carl, our Sydney GM, uses Twitter to keep in touch with industry colleagues who often post useful information and links. It’s also a great way of seeking help or advice, by posting a question on Twitter, your followers can respond and offer ideas.

Marketing
Businesses can post news and announcements via Twitter, new products, sales, promotions etc.

Customer service
Companies can use it as a way to build relationships with their customers, receive feedback and ideas and suggestions.

Here’s a great example of how Twitter was used in the recent US election countdown by Tropicana: http://anorangeamerica.com/ the idea here was to track keywords related to either candidate and to display them using info-graphics, whilst linking it cleverly to the brand message ‘Freshly Squeezed Election Tweets: We’re not red. We’re not blue. We’re 100% orange.’

More about Twitter here: http://en.wikipedia.org/wiki/Twitter

Update: Annemarie Hunter from Reseo has written a much better blog post about Twitter over here.

Carl Panczak, General Manager Sydney

Labels: Social media, Twitter, Web 2.0, Web marketing