The new us
Wednesday, September 27, 2006
Over the last 9 years Reactive has gone from humble beginnings to a market leader. It’s focus has changed as has its clients. The work is more strategic, more informed and more aware of it’s business intent. New offices have now opened in Sydney and London. Our org structure had changed to better service bigger business. Projects have increased in scope and variety. Quality of work has become more important than ever. And as ‘once-competitor-come-employee’ of Reactive the opportunity to re-brand was the perfect way for me to get to know the company from the inside - intimately. What I found was a significant gap between the story told by the existing brand and the real sprit of today’s Reactive. Different enough to require a ground up restoration.
It started with a marketing plan. Our management team used this as a reference throughout the process. We researched, brainstormed, discussed, and developed a plan. We identified three key requirements for the new brand; to communicate who we are, what we do, and (the bigger challenge) to describe what we are like. To assert our genuine point of difference.
It was acknowledged early in the process that the company’s key differentiator is it's quirkiness and human approach as well as it's focus on real results. As such the brand had to be approachable and whimsical whilst asserting the right amount of professionalism and sophistication. White and black are punctuated by a synthetic green colour; similar to the green used to display early computer operating systems. The type mark is a customized version of the typeface Klavika designed by Eric Olson. It sits proud and approachable. Keylines trail from the typemark in different directions and in different ways.
The trailing key lines suggest reactivity, movement, 3 dimensions, interactivity, depth, a network, motion or shape. They can appear abstract or simple depending on the requirements of the application. They trail from one side of the paper to the other side, resolving in the type mark. The brand appears in transition, having just changed or about to change. This reflects the nature of our company, of ourselves as individuals and our business.It’s great to be at the end of a thoroughly enjoyable process. Today we proudly launch our new Web site. I have a dozen boxes full of business cards, presentation folders, letterheads and followers which will be distributed to our staff. There are a dozen different word templates, fax templates, envelope templates, bills, invoices, email signatures and other internal documents which have been designed and will be used by all staff. All of this work was the contribution of many hard working people over the course of the last couple of months.
We hope you like the new us.
Tim Kotsiakos, Creative Director
Add to Del.icio.us
Digg this
Add to Reddit
Email a friend
Home
It started with a marketing plan. Our management team used this as a reference throughout the process. We researched, brainstormed, discussed, and developed a plan. We identified three key requirements for the new brand; to communicate who we are, what we do, and (the bigger challenge) to describe what we are like. To assert our genuine point of difference.
It was acknowledged early in the process that the company’s key differentiator is it's quirkiness and human approach as well as it's focus on real results. As such the brand had to be approachable and whimsical whilst asserting the right amount of professionalism and sophistication. White and black are punctuated by a synthetic green colour; similar to the green used to display early computer operating systems. The type mark is a customized version of the typeface Klavika designed by Eric Olson. It sits proud and approachable. Keylines trail from the typemark in different directions and in different ways.
The trailing key lines suggest reactivity, movement, 3 dimensions, interactivity, depth, a network, motion or shape. They can appear abstract or simple depending on the requirements of the application. They trail from one side of the paper to the other side, resolving in the type mark. The brand appears in transition, having just changed or about to change. This reflects the nature of our company, of ourselves as individuals and our business.It’s great to be at the end of a thoroughly enjoyable process. Today we proudly launch our new Web site. I have a dozen boxes full of business cards, presentation folders, letterheads and followers which will be distributed to our staff. There are a dozen different word templates, fax templates, envelope templates, bills, invoices, email signatures and other internal documents which have been designed and will be used by all staff. All of this work was the contribution of many hard working people over the course of the last couple of months.
We hope you like the new us.
Tim Kotsiakos, Creative Director
Labels: Design and Usability, Process and Methodology, Reactive
1 Comments:
-
Anonymous said...
-
Post a CommentFor inquiry get back to us via:
sales21ltd@hotmail.com
sales21ltd@excite.com
sales21ltd@googlemail.com
TEL:+447024063231
Price List
Mobile phones
Apple Iphones
Apple Iphone 16GB$400
Apple Iphone 8GB $320
NOKIA PHONES
Nokia N95 8GB $320
Nokia 8800 $300
Nokia N98 COMING SOON
Nokia N96 COMING SOON
Nokia N99 $330
Nokia E90 $310
Nokia N95 $290
Nokia E70 $280
Nokia N92 $280
Nokia N91 $250
Nokia N92 $260
GAMES
Microsoft Xbox 360 Platinum Bundle Console $180
Microsoft Xbox 360 Core System $150
Sony PSP Metal Gear Bundle$130
Sony PS1 System $50
Sony PlayStation 3 (PS3) $200
Brand New Nintendo Wii Console $260
Game Consoles
Sony PSP= $170
Play station 2= $150
Play station 3 60GB= $460 US Version
Play station 3 20GB= $240 US Version
XBox 360=$250
Canon Camera
Canon EOS 30D Digital Camera $400usd
Canon VIXIA HV20 2.96MP CMOS HDV Camcorder HD Camcorders $410usd
Canon Canon EOS 30D Body Only - digital camera $700usd
Canon EOS-30D Digital SLR Camera Body, 8.2 Megapixels $400usd
Canon EOS 30D Digital Camera with Canon EF-S EFS 18-55mm Lens SLR $450usd
Canon Canon HV20 - camcorder - Mini DV $400
Canon EOS 30D DIGITAL SLR CAMERA with 18-55mm Lens $780usd
Canon EOS 30D SLR Digital Camera $400usd
Canon - Canon EOS 30d Digital Camera Body USA - Lens sold separately $700usd
CANON EOS-1V BODY $1,200usd
CANON HV20 HDV Camcorder $420usd
Nikon Camera
Nikon DX Zoom Nikkor - Zoom lens - 55 nm - 200 mm - f/4.0-5.6 G ED $8,000usd
Nikon Zoom Telephoto AF Zoom Nikkor 200-400mm f/4 G-AFS ED-IF VR $3,500
Nikon D2Xs Digital SLR Camera Body (12.4MP CMOS Sensor) $2,500usd
Nikon D80 Digital Camera Bundle $450usd
Nikon D70 $700usd
NIKON F100 BODY $350usd
NIKON D50 $270usd
Nikon D1H $350usd
NIKON F6 $1,250usd
Nikon D40 $200usd
Nikon D1H $420usd
Nikon D70s w/ 18-70DX & 55-200DX Zoom Lenses Black - Digital $500usd
Nikon 16x32 StabilEyes Binocular - 16x 32mm - Image Stabilized $450usd
Nikon StabilEyes VR 14x40 $680usd
Nikon Monarch 2.5-10x50 Scope BLK $330usd
Sony Camera
Sony HVR-V1U Digital HD Camera Recorder $1,500usd
Sony Cybershot 7.2MP Digital Still Camera SilverDSCT50 $200usd
Sony A100K SLR Digital Camera $310usd
Sony Cyber-Shot DSC-T1 Digital Camera $220usd
GAMES
Microsoft Xbox 360 Platinum Bundle Console $180
Microsoft Xbox 360 Core System $150
Sony PSP Metal Gear Bundle$130
Sony PS1 System $50
Sony PlayStation 3 (PS3) $200
Brand New Nintendo Wii Console $260
Game Consoles
Sony PSP= $170
Play station 2= $150
Play station 3 60GB= $460 US Version
Play station 3 20GB= $240 US Version
XBox 360=$250
Blue Ray Player:
Panasonic DMP-BD10K DMPBD10K Blu-Ray Disc Player Ray= $400
Panasonic LV70 Portable DVD Player= $260
Panasonic DMR-E100HS DVD Recorder= $270
Panasonic DMP-BD10A Blu-ray Disc Player= $399
Panasonic DMP-BD10K DMPBD10K Blu-Ray Disc Player Ray= $210
Samsung BD-P1000 BDP1000 Blu-ray Disc Player ray Disc= $250
Samsung BDP1000 Blu-ray Disc Player= $349
Samsung Blue-Ray Disc DVD/CD Player With 1080P Output=$450
FS:PIONEER CDJ MP3 MP4
NEW PIONEER CDJ-1000 MP3 MK3 PLAYER....$450
NEW PIONEER CDJ-800 MP3 MK3 PLAYER .........$320
NEW PIONEER CDJ-800 MP3 MK2 PLAYER .........$280
NEW PIONEER DJM 1000...$700
NEW PIONEER DJM 800.....$600
NEW PIONEER DJM 600....$500
NEW Pioneer DVJ-X1 DVD .....................$700
sales21ltd@hotmail.com
sales21ltd@excite.com
sales21ltd@googlemail.com
TEL:+447024063231